Category: Uncategorised

Jeff Vidler: Why Advertisers Are Starting to Open their Wallet for Podcasts

This guest column by Jeff Vidler, President of Audience Insights Inc. in Ontario, was first published in Medium. Jeff Vidler is a regular speaker at RAIN Summit Canada, and is the co-producer of the Canadian Podcast Listener Report. It’s a heady time to be in podcasting. The latest IAB/PwC Podcast Ad Revenue Studyof the U.S. podcast industry estimates…

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Facebook to launch digital currency, Libra, in effort to create new global payment system

The project is the biggest step of any major corporation into the emerging realms of digital currency and blockchain technology. SAN FRANCISCO — Facebook is going into the banking business. The social networking company on Tuesday said it plans to help launch a digital currency in 2020, marking one of the company’s most aggressive moves…

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In blockbuster podcast deal, Spotify acquires Gimlet Media and Anchor

In a blockbuster deal for podcasting, Spotify has acquired not one, but two important and contrasting podcasting companies. The double acquisition could be described as a realignment of the podcast ecosystem. The rumor mill hinted this week that the streaming company was in negotiations for podcast producer Gimlet Media, and that is one of the purchases. But…

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WHY PRODUCT INNOVATION SLOWS AFTER THE SERIES A

You’ve found product market fit. You’ve hired a team, including some managers. Your initial, small customer base is very happy. You’ve discovered an initial channel of customer acquisition that’s working. You’ve raised a meaningful round of capital. And then, right then, product innovation decelerates to zero. The fast pace that characterized the past 12-18 months,…

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What Challenges Amazon will face buying Sizmek ad server

Amazon has reportedly managed to outbid Maurice Levy-backed ad tech firm owner Ycor for the purchase of Sizmek’s ad server and Dynamic Creative Optimization business. Ycor, which owns ad tech firm Weborama, launched a last-minute counter bid to Amazon’s on June 7, slowing the retail giant’s ad tech plans. But the delay was to be short-lived. Amazon’s…

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