Author: mediareadingblog

The metrics that matter

‘Working in media organisations is kind of like playing Where’s Waldo’, said Esra Dogramaci, Senior Editor, Digital at DW, during

Engagement is one of the buzzwords of the moment. What are the best strategies to engage audiences with your media

“We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where