Author: mediareadingblog

Magna forecasts $1 billion in U.S. podcast ad revenue by 2022 in U.S. audio advertising breakout

RAIN News, September 9th 2019 IPG Mediabrands’ Magna division has projected that podcast ad spending in the United States will surpass $1 billion in 2022. That forecast starts with an estimated $679 million in spending this year. The recent podcasting report from Magna found that this segment is responsible for 3% of the U.S. audio ad marketplace,…

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Digital Audio Ad Serving Template

New Standard for Audio Ads Aims to Strengthen Growth in Sector While Forming Basis for Universal Application NEW YORK, NY (September 8, 2014) – The Interactive Advertising Bureau (IAB) has released “Digital Audio Ad Serving Template (DAAST) 1.0” for public comment. Created by the IAB Digital Audio Ad Serving Template Working Group and utilizing principles learned from…

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External Market Data

Reuters Institute Digital News Report 2019 This year’s report comes amid a complex set of challenges for the news industry specifically and for our media environment more broadly, including the ongoing disruption of inherited business models for news, constant evolution in how people use digital media (and the ways in which we are constantly reminded…

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Spotify reaches 108 million subscribers, inches closer to profitability with Q2 results

Spotify’s second quarter financial results included notable growth in both its monthly active users and its subscriber base. The company now boasts 232 million monthly active users, up 29% on-year, and 108 million subscribers, a lift of 31% from the year-ago period. Europe was the largest region for the subscription audience, responsible for 40% of that base,…

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